Explore Brazil
Rhythm, warmth, and breathtaking landscapes in South America's largest country.
Brazil is a land of staggering natural beauty, infectious energy, and cultural diversity. From the Amazon rainforest to the beaches of Rio, Brazilians are famously warm and welcoming, and even basic Portuguese will be met with enthusiastic appreciation.
Quick facts
Essential phrases
All phrasesCultural norms
All tipsPhysical warmth is the norm
GreetingsBrazilians greet with kisses on the cheek -- one in Sao Paulo, two in Rio, and sometimes three in other regions. Even casual acquaintances embrace warmly. Standing at arm's length during conversation can seem cold. Brazilians are among the most physically affectionate people in the world.
It's Portuguese, not Spanish
LanguageBrazil is the only Portuguese-speaking country in South America. Speaking Spanish to a Brazilian is a common tourist mistake and can come across as dismissive. Even a simple "obrigado/obrigada" (thank you) in Portuguese is appreciated far more than fluent Spanish.
Rodizio is an all-you-can-eat experience
DiningAt churrascarias (steakhouses) and some pizza restaurants, the "rodizio" system means waiters bring food continuously to your table. A small card or disk at your table controls the flow -- green side up means keep it coming, red side up means you need a break.
Tipping guide
Full guideA 10% service charge is typically included in restaurant bills. Additional tipping is not expected but appreciated for exceptional service.
Restaurants
10%
Most restaurants add a 10% service charge (gorjeta or taxa de servico) to the bill automatically. You can decline it if service was poor, but paying it is the strong social norm. Extra beyond 10% is not expected.
Taxis & rideshares
Round up
Brazilians rarely tip taxi or Uber drivers. Rounding up to the nearest real is a friendly gesture but not expected.
Hotel staff
R$5-10 per bag or service
Tip bellhops R$5-10 per bag. A small tip for housekeeping (R$5-10 per day) is appreciated, especially at nicer hotels.
Bars & street food
Optional
Tipping at bars and street food vendors is not customary. If a service charge appears on the bar tab, it covers the tip.
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